It was 1972 when The Alexander Group was formed in Raleigh, adjacent to North Carolina's burgeoning Research Triangle Park. We envisioned a business that would serve the advertising, promotional, public relations, and marketing needs of the many advanced companies found in this technologically fertile region. In addition, we anticipated that other businesses would flourish in this booming market as well – including real estate developments, furniture, retailers, agri-businesses, and more. We set out to prove that a “down-home” agency could do the job right, without the hassles and overhead of the big-city agencies.
Along the way, we came to serve Clients on three continents. Our Clients have included major divisions of large national and international firms like Mitsubishi Electric (Tokyo), Citicorp (New York), Bank of America (Charlotte), Pulte Homes (Detroit), and Bahlsen Foods (Hanover, FRG). Other Clients are smaller, entrepreneurial concerns including Triangle MicroSystems (fuel control systems), Great Atlantic Bank (residential mortgage lending), Pinehurst National Golf Club (resort development), and Pennsylvania House (home furniture). In addition, we have a substantial reputation for winning political campaigns.
In 1984, The Alexander Group's founder, Earle Beasley, was joined by two business partners and, for several years, the business operated as Beasley Overcash & Moore. Five years later, Beasley left the business to enjoy a sailing sabbatical in the Caribbean.
In 1992, Beasley re-acquired our company and resumed his work in marketing. A year later, he relocated The Alexander Group to the east coast of Florida.
Over the years, The Alexander Group has continued to focus on innovative marketing. By 1997, we were pioneering web design. A year later, we opened our first e-commerce web site. Since then, we have launched scores of web sites and innumerable e-marketing campaigns. Today, we are still fascinated by effective applications of technology in support of sales and profits. We take pride in our ability to blend sophisticated technology with down-to-earth ideas to produce exceptional results for the most important people on earth - our Clients.
THE ALEXANDER GROUP