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Everyone enjoys being recognized for a job well done. We’re no exceptions. It’s nice to know that someone has noticed when we accomplish great things. We believe that the most important recognition we can seek is the approval of our Clients – approval we earn when we’ve met (or exceeded) their goals. Over the years, at the request of our Clients, we’ve occasionally entered these club competitions. Sometimes, we’ve won. Sometimes, we haven’t. Sometimes, the creative ads that accomplished the most for our Clients’ bottom lines were completely overlooked by the art director judges of the competitions; while other entries that produced lackluster results garnered first prizes. We place little value on recognitions bestowed by ad industry clubs and organizations. Sure, these awards have a place, but we’re not impressed. So forgive us if we don’t join in the awards competitions. After all, we already know who the big winners are. They’re our Clients.
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THE ALEXANDER GROUP
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